Refine and develop strategic business planning aligned with vision, capabilities and brand principles

Clarify and define vision and business objectives for aligned growth

Deliver clarity and ease with automated planning tools, projections and reporting

Improve P&L management techniques for more meaningful data insights, projections and key financial ratios

Build go-to-market strategy for market expansion and new product launches

Clarify or restructure organisational design and resourcing for greater communication, cohesion and ownership of objectives

Identify areas to strengthen and expand internal capabilities 

Develop roadmaps for refining product design, sustainability and corporate social responsibility benchmarks

Create impactful structural shifts by streamlining processes and systems that support growth

Find efficiencies by eliminating manual or duplicated processes in order to scale effectively

Reduce dependencies and bottlenecks with improved structure and tools

Full-suite tech stack analysis and implementation of all tools and systems

- Enterprise Resource Planning (ERP) and Inventory

- Ecommerce, loyalty, subscription and supporting apps

- Customer Relationship Management (CRM) and Email Service Providers (ESP)

- 3PL Warehouse, shipping and logistics

- Accounting and payments

- Reporting dashboards

Develop methods to drive sustainability within core of operations while improving triple bottom line (profit, people, planet)

Identify opportunities to automate, delegate and strengthen internal capabilities

Build omnichannel sales and marketing strategy aligned with brand principles and growth objectives

Identify opportunities and improve conversion through customer journey mapping across ecommerce, retail and wholesale touchpoints

Develop best-practice CRM, marketing attribution and channel methods  

Optimise channel mix strategy across ecommerce, retail and wholesale

Develop product, pricing, promotion and profitability strategy

Align sales and marketing functions within overall business objectives

Audit ecommerce metrics and tech stack to ensure optimal ecommerce and marketing growth

Implement CRM and ecommerce tools to improve customer experience and brand equity

Develop meaningful reporting dashboards for clearer insights on marketing attribution

Ongoing fractional strategy, commercial and operations leadership support for founders and executive teams

Change management and internal capability development

Decision support for high-impact initiatives and complex projects

Independent, commercially grounded perspective during periods of growth, transition or transformation